Hello, I'm

George Arco

I am the Marketing Communications Specialist & Brand Champion for the Wall Systems’ business of BASF Corporation. I develop and execute strategies aligned with customer needs and business objectives. Additionally, I manage multiple team members who support these objectives. I create / conceptualize content for targeted audiences (Design Professionals, General Contractors, Installers / Applicators, and Distributors). I work closely with the Business Manager and write/edit internal and external messaging. I also oversee and design the literature, websites, trade show, and other supporting collateral. This includes the development of ads, promotions, social media, and eCampaigns for multiple brands; and provide support as needed for global and platform initiatives.

Years of experience

I am a highly motivated, organized, & passionate creative. For over two decades, I have been a strategic advisor of Communications' initiatives and led design projects aligned with B2B, Corporate, and Architectural business objectives.

Fun facts about me

I am the first born American in my family. I am named after George Washington. I have passed down the love and ability to be artistic to my two amazing kids.

Contact me

Have questions about something you have seen? Feel free to contact for more information.