Hello, I'm

George Arco


I am the Marketing Communications Specialist & Brand Champion for the Wall Systems’ business of BASF Corporation. I develop and execute strategies aligned with customer needs and business objectives. Additionally, I manage multiple team members who support these objectives. I create / conceptualize content for targeted audiences (Design Professionals, General Contractors, Installers / Applicators, and Distributors). I work closely with the Business Manager and write/edit internal and external messaging. I also oversee and design the literature, websites, trade show, and other supporting collateral. This includes the development of ads, promotions, social media, and eCampaigns for multiple brands; and provide support as needed for global and platform initiatives.

Years of experience

I am a highly motivated, organized, & passionate creative. For over two decades, I have been a strategic advisor of Communications' initiatives and led design projects aligned with B2B, Corporate, and Architectural business objectives.

Fun facts about me

I am the first born American in my family. I am named after George Washington. I have passed down the love and ability to be artistic to my two amazing kids.

95%
InDesign
85%
Illustrator
98%
Photoshop
80%
Premiere
Contact me


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